The role is a natural step in the agency’s development and reflects the growing importance of visual content and creative solutions in modern communications.

Rumyana has been part of the M3 Communications Group, Inc. team for more than three years, starting in the Graphic Design and Visual Identity department and gradually establishing herself as a key contributor to the creative process. She has developed creative concepts and visual strategies for a wide range of clients and industries. As a Senior Graphic Designer, she has worked on numerous projects and campaigns, including award-winning work recognized at the BAPRA Bright Awards.

In her role as Creative Director, she will be responsible for shaping the visual direction of projects and further developing the agency’s creative processes, in close collaboration with other teams. She will also play an active role in the development of campaigns and new business opportunities, while continuing to contribute her expertise as a designer.

Rumyana is a graduate of the Bulgarian National School of Fine Arts “Iliya Petrov” and later of Sofia University “St. Kliment Ohridski”. She continues to develop her interest in contemporary design, digital trends, and content creation. Prior to joining M3 Communications Group, Inc., she held the position of Marketing Graphic Designer in various Bulgarian companies, where she worked on marketing campaigns, advertising visuals, and content for social media and events, as well as on the development of a wide range of visual materials—from digital banners to outdoor advertising.

“This is an achievement Bulgaria can be proud of. To be first means to pave the way  and in your case, it is a path that inspires young people to think boldly, to take an interest in science, and to look at space as a real opportunity,” His Majesty said during the meeting.

During the visit, they discussed the role of such initiatives in promoting not only science, but also astronautics, space technologies, and engineering disciplines  fields that are fundamental to future technological development and the competitiveness of any modern economy. The importance of more inspiring examples was also emphasized, encouraging young people in Bulgaria to pursue education and careers in space exploration and related high-tech industries.

“The most important thing for us is that this experience shows and proves that there are no limits. If you can imagine something, you can achieve it. We hope more young Bulgarians will dare to follow this path,” commented Maxim Behar.

Maxim and Veneta Behar completed the intensive program as part of the “Hello, Space!” project of the Atlantic Club in Bulgaria  an international initiative with limited access, held once a year for a small number of participants from around the world. As part of the training, they took part in realistic simulations of space missions  from working in zero gravity and EVA training to operating systems and conducting a full mission to Mars. The program recreates conditions as close as possible to real space flights.

The “Hello, Space! Bulgaria Speaking” festival will take place on June 26–27, 2026, at Sofia Tech Park and, for the sixth consecutive year, will bring together scientists, engineers, and thousands of young people inspired by science, technology, and space.

The two became the first Bulgarians to graduate with distinction from the advanced participants program at the NASA U.S. Space & Rocket Center one of the most prestigious astronaut training facilities in the world.

President Yotova congratulated the family on their exceptional achievement and emphasized that this is a wonderful example for many more Bulgarians who would like to experience the unique connection with space and feel the dynamics of the training process.

During the meeting, they discussed the role of such initiatives in promoting not only science, but also astronautics, space technologies, and engineering disciplines fields that are fundamental to future technological development and the competitiveness of any modern economy.

“The most important thing for us is that this experience shows and proves that there are no limits. If you can imagine something, you can achieve it. We hope more young Bulgarians will dare to follow this path!” commented Maxim Behar.

Maxim and Veneta Behar completed the intensive program with the support of the “Hello, Space!” project of the Atlantic Club in Bulgaria. The program is an international initiative with limited access, held once a year for a small number of participants from around the world. As part of the training, Veneta and Maxim took part in realistic simulations of space missions from working in zero gravity and EVA training to operating systems and conducting a full mission to Mars. The program recreates conditions as close as possible to real space flights.

For all space and astronautics enthusiasts, the “Hello, Space! Bulgaria Speaking” festival will soon take place in Sofia. It will be held on June 26–27, 2026, at Sofia Tech Park and, for the sixth consecutive year, will bring together scientists, engineers, and thousands of young people inspired by science, technology, and space.

Held at the elegant Hyatt Regency Sofia, the premiere showcased the industry’s first vacuum-forged aluminum unibody in its class. Alexis Liu, Country Manager of HONOR Bulgaria, personally introduced the guests to the smartphone’s flagship-level features, including its 108MP ultra-clear camera and a massive 6520mAh battery designed for marathon endurance.

Metal outside, smart inside – the HONOR 600 Lite is now officially ready to reshape the rules of the Bulgarian market.

The M3 Communications Group, Inc. team is proud to be the brand’s official communication agency and a leading force behind this incredible launch. Our team executed the comprehensive communication concept and played a key role in organizing the company’s premiere event in Sofia, including creative development, media relations, influencer partnerships, B2B relationship building, social media management, and the overall brand positioning on the Bulgarian market.

During the premiere, top models SEALION 7, SEAL, SEAL U DM-i, and ATTO 2 were showcased, demonstrating BYD’s cutting-edge Blade Battery technology. With its first showroom now open in Sofia and an ambitious expansion plan for Plovdiv, Varna, Burgas, and other major cities by the end of 2026, BYD is set to transform sustainable mobility in the country.

“This success is proof of our resilience and our ability to evolve alongside the dynamic world of communications. Winning a total of nine awards and consistently ranking among the top three agencies in Bulgaria since the very beginning of the competition is not only an honor, but also a great responsibility towards our clients and the standards of our profession,” said Maxim Behar, Founder and CEO of M3 Communications Group, Inc.

The BAPRA Bright Awards are the most prestigious accolades in Bulgaria’s PR industry, organized for the 16th consecutive year by the Bulgarian Public Relations Agencies Association. This year’s edition was held under the theme “Algorithm of Trust,” highlighting the strategic role of the PR profession in the era of AI and data. The ceremony was part of the anniversary program marking the 25th anniversary of the association. A record 186 entries across 19 categories were evaluated by an international jury chaired by Massimo Moriconi, President of ICCO and General Manager of Omnicom PR.

The Bulgarian heir to the throne, Prince Boris of Tarnovo, personally congratulated the team of M3 Communications Group, Inc. on their success following the official awards ceremony.

Since the inception of the competition, M3 Communications Group, Inc. has consistently ranked among the top three agencies in the sector, having won first place four times (2011, 2016, 2018, and 2024) and second place twice (2021 and 2023).

Key highlights from M3 Communications Group, Inc.’s awards in 2026:

• Gold in the “Employer Branding Campaign” category for the campaign “BTL INDUSTRIES: The Right Place for You,” which successfully recruited nearly 200 new employees in record time.
• Silver in “Special Event or Launch” for the ice-themed premiere of the HONOR Magic8 smartphone series in Bulgaria.
• Silver in “Corporate Communications” for the strategy “The Pulse of Bulgarian Energy,” implemented together with client WESTINGHOUSE.
• Silver and Bronze in “ESG Communication Campaign or Project” and “Crisis Communications” for the high-impact campaign “(In?)Vincible Pandemics – Obesity” by the Obesity Coalition.
• Bronze in “Internal Communications” for the project “LIMITLESS – Creating Value Together,” for client Shell, featuring Guinness World Record holders Stefan and Maxim Ivanovi.
• Bronze in “Communication Campaign for Education and Professional Development” for the inspiring “For Women in Science” project by L’Oréal, which celebrated its 15th anniversary in Bulgaria in 2025.
• Bronze for Monika Pavlova in the “Rising Star” category, further confirming the agency’s role as an incubator for top talent in the industry.

This partnership is much more than a business milestone for us; it is a shared journey toward a greener and more innovative future. We are proud to stand behind a brand that doesn’t just build cars, but inspires change.

Our team will be providing a 360-degree range of services to ensure the brand shines in Bulgaria. We are handling everything from strategic PR and high-profile media relations to unforgettable event experiences and creative digital storytelling.

We believe that great communication starts with true passion. That is why we are putting our full energy into “charging up” the Bulgarian market, bringing BYD’s incredible technology closer to people.

The Behar family successfully completed the full astronaut training program at the NASA U.S. Space & Rocket Center in Huntsville, Alabama, and have been back in Bulgaria for two days. They are the first Bulgarians to graduate with distinction from this program at the Center, which prepares astronauts and participants for American space missions and is considered one of the most prestigious training facilities in the world.

Their participation was part of the “HELLO, SPACE!” project of the Atlantic Club in Bulgaria — a unique program held once a year and open to only 16 participants worldwide.

“I am happy that our ‘Hello Space’ program was able, for the first time, to partner with NASA’s Center in Huntsville, and our assessment is that the Behar family performed excellently. We warmly welcome them back and look forward to them sharing their experience in detail during our space festival at the end of June in Sofia,” said the Club’s President, Solomon Passy, during the official reception.

Maxim and Veneta shared that the program included intensive space flight simulations, training for operating in zero gravity, and specialized EVA (extravehicular activity) exercises — commonly known as spacewalk training. Participants went through scenarios closely replicating real space mission conditions under the guidance of instructors with experience in the U.S. space program.

Our CEO, Dr. Maxim Behar, and the Rector, Prof. Dr. Georgi Valchev, officially signed a Memorandum of Understanding aimed at transforming the practical education of students at the Faculty of Journalism and Mass Communication (FJMC).

What’s in store for the next gen of comms leaders?

• Hands-on Experience: Exclusive internship programs and mentorship on real-world projects for global brands.
• Expert Insights: Our top managers will step into the lecture halls to share the global know-how of the Burson network.
• Career Inspiration: Joint workshops, masterclasses, and forums designed to boost digital literacy and strategic thinking.

"We’re giving students more than just knowledge—we’re giving them a front-row seat to the dynamic world of global communications," said Dr. Maxim Behar. Together with Bulgaria's oldest university, we are building a bridge where academic theory meets professional success!

On January 30, 2026, the team of M3 Communications Group, Inc., together withWizz Air and Sofia Airport, had the pleasure of organizing a special media event on the topic of “New horizons for Wizz Air from Sofia: New destinations, more opportunities.”

Wizz Air announced the allocation of an eighth aircraft at its Sofia base and the launch of five new direct routes from Sofia. From the summer of 2026, passengers will be able to fly directly from the Bulgarian capital to Budapest, Palermo, and Rhodes, as well as to the exotic gems of Egypt – Hurghada and Sharm el-Sheikh. In addition, the airline is increasing the frequency of its flights from Sofia to ten of its most popular destinations, strengthening its market share in Bulgaria to an impressive 33% before the start of the summer season.

The event was attended by Andras Szabo, Network Officer at Wizz Air, and Jesus Caballero, CEO of SOF Connect, the operator of Sofia Airport. The team of M3 Communications Group Inc. took care of the overall organization and coordination of the event, including the preparation and implementation of the event concept, media relations, communication and coordination with guests, and on-site logistics during the event.

We are happy to be part of this key milestone for Wizz Air in Bulgaria!

#M3DreamTeam thanks Wizz Air for their trust in us over the years – it is a real inspiration for us to work with a leader in the aviation industry that never stops flying higher and setting new standards.