As part of the partnership, our team at M3 Communications will provide Agile Pool with training and consultations on public positioning, media relations, and reputation management. In return, Agile Pool will train our specialists in applying generative AI, process automation, and innovative AI tools in our day-to-day work.

“Artificial intelligence is changing the way companies operate, but success still relies on trust, reputation, and clear communication. We will share our rich experience in PR, while Agile Pool will help us harness the full potential of AI”, said Maxim Behar, CEO of M3 Communications Group, Inc.

“AI is already part of everyday business operations, but technology alone is not enough – it must be communicated clearly and persuasively. Partnering with M3 Communications combines these two key capabilities”, added Bogoy Bogdanov, Managing Director of Agile Pool.

This strategic knowledge transfer aligns with our shared vision to foster innovation, elevate industry standards, and empower businesses through digital transformation.

For the first time in Bulgaria and Burgas, the festival presented Lionel Messi’s official wine collection – Lionel Collection, alongside more than 500 wines, over 30 wineries, world premieres, and an international wine competition.

The event was officially opened on 24 July with a ceremony at Flora Expo Centre and continued until 26 July, featuring wine and spirits tastings from Bulgarian and international producers, an international wine competition, special experiences, surprises, and prizes for all visitors.

For the third consecutive year, our #M3DreamTeam had the honour of being the official communications partner of the event. Our team developed the creative concept and visual identity for this year’s edition of the festival, with the main communication focus placed on the digital campaign across Wine & Spirits Fest Burgas’ owned channels. The campaign included META Traffic and META Engagement activities, the production of native video content for social media, a Facebook Event campaign, as well as targeted Google campaigns. The digital presence was further supported by traditional media coverage, media and influencer communications, and the development of graphic design materials for all event and branding assets.

For the team at M3 Communications Group, Inc., it was a true pleasure to be part of the hottest wine event of the summer!

We would like to thank the organisers from Expo Team Ltd. for their trust and for this amazing partnership!

2026 has been a year of remarkable and sustainable growth for BTL, and our mission was to communicate that growth in the most authentic way possible. As part of the company's Employer Branding strategy in Bulgaria, we planned and executed three Employer Branding campaigns during the first half of the year, each designed to attract top talent for key engineering, manufacturing, and warehouse positions.

Under the campaign message “Working at BTL Is Closer Than You Think” we developed a communication campaign focused on real people, career opportunities, and a workplace where professional journeys can begin or take the next step. The campaign positioned BTL not simply as a place to work, but as a company where people can learn, grow, and become part of a team developing technologies that make a real difference.

Our team was responsible for the end-to-end development and execution of the communication strategy – from the creative concept and visual identity to media planning, native content creation for BTL's owned channels, and META digital advertising.

By combining multiple communication formats and channels, the campaign reached a broad audience of potential candidates and supported BTL Industries in attracting new colleagues to join a team that now exceeds 850 employees.

We are grateful to grow together with BTL – with every new idea, every challenge, and every story we create together along the way!

The project combined strategic media relations, corporate storytelling, and targeted digital communications to create a consistent narrative across multiple channels. The campaign included in-depth interviews with company representatives, feature articles, and a series of storytelling materials highlighting the experience, knowledge, and achievements of different members of the STRABAG’s team.

To maximize the campaign's reach and engagement, our team also planned and implemented a targeted digital campaign, amplifying key messages and media content to relevant audiences. The integrated approach helped reinforce STRABAG's innovative profile, increased the visibility of its experts, and delivered consistent, high-quality communication across earned and digital media.

The launch was hosted at The exclusive Club Lounge space in Sofia Event Center – a boutique venue known for its sophisticated, warm interior and stunning private terrace. To match the premium devices, the event was designed with a focus on a personalized hands-on experience. In a pleasant atmosphere, guests were able to personally experience the incredibly slim profile of the Magic V6 and the exceptional comfort of the Watch 6 on the wrist.

The team at M3 Communications, Inc. had the pleasure of organizing this exclusive event, where local media and vloggers got to know the new devices in detail. While the Magic V6 captured everyone's attention with its impossibly thin folding design, the HONOR Watch 6 smartwatch quickly became a favorite for active lifestyle lovers. The device truly stands out on the market with its impressive battery life of up to 35 days and over 120 sports modes, including a dedicated football tracking mode – a detail that brings championship energy directly into users' daily routines.

Throughout the two-day program, participants had the opportunity to meet inspiring figures from the worlds of science, space exploration, and technology. Highlights of the festival included lectures and discussions with international guests and leading experts, including NASA astronaut Timothy Kopra, as well as scientists and specialists who shared their experience and vision for the future of science, innovation, and the role of the younger generation in shaping it. The program also featured interactive demonstrations, educational initiatives, company presentations, and career orientation opportunities in the technology sector.

BTL Industries took part in both days of the event as a partner and exhibitor, presenting its work, innovative technologies, and professional development opportunities in the fields of science, engineering, and high technologies.

BTL Industries’ participation in the event was supported by the team of M3 Communications Group, Inc., which developed and implemented the overall creative concept for the company’s presence in the festival’s exhibition area. The concept elevated the traditional corporate booth experience through a series of interactive games, engaging activities, and an AI photo booth, creating a memorable experience for visitors. #M3DreamTeam managed the full organization, on-site coordination, support, and dynamic digital presence throughout both days of the festival, ensuring the smooth execution of all activities.

It was a pleasure for us to join BTL Industries at “Hello, Space! Bulgaria Calling 6.0” and inspire the next generation of innovators together!

The newly formed youth board brings together four highly talented women representing key communication disciplines within the agency group. Led by Monika Pavlova (PR Expert) as Chairperson, the board also features Rumyana Pavlova (Media Monitoring Expert), Deyana Georgieva (Junior PR Expert), and Simona Georgieva (Graphic Designer). These four young professionals will have the opportunity to actively participate in the company's management, discuss new business ideas, enhance the work environment, and develop the professional skills among the whole team.

Every two months, the Junior Shadow Board will meet with the company’s management to share their visions on business development, corporate culture, and future projects.

The creation of the Junior Shadow Board is a natural extension of M3 Communications Group, Inc.’s mission to empower the talented people in the team, helping them grow every single day, regardless of their position or prior experience.

For our #M3Dreamteam, this marks the beginning of an exciting new tradition that puts young talent right at the centre of decision-making for the company’s future.

Congratulations girls! We wish you the best of luck and can’t wait to see the fresh perspective you will bring to the team! ✨

Ahead of their departure to Poland, the young engineers showcased their vehicles during a special demonstration event held at A1 Motor Park. Guests had the opportunity to explore the teams’ projects up close and learn more about the technologies behind their innovative designs.

The event brought together representatives of institutions, educational organizations, partners, and the media. A special guest was Filip Lazarov, founder of bri4ka, who delivered an inspiring message to the participants.

The Bulgarian teams will compete with vehicles powered by electric batteries and hydrogen fuel cells in the Urban Concept and Prototype categories. Their projects feature a wide range of innovative solutions, including ultra-lightweight structures, highly efficient electric systems, and intelligent technologies for energy management and optimization.

Between June 24 and 28, the participants will present their vehicles at Silesia Ring in Poland, where they will compete against more than 130 teams from across Europe.

M3 Communications Group, Inc. was proud to support Shell Bulgaria in the organization and communication of the event, which encourages the development of young engineering talent and promotes sustainable mobility solutions for the future.

Our team at M3 Communications Group, Inc. was delighted to support the event with end-to-end communications assistance – from inviting media representatives and influencers, to on-site coordination, media relations, and content creation throughout the event. We also helped bring the most engaging moments to social media audiences.

During the launch, guests had the opportunity to explore the new model up close, learn more about BYD’s innovative technologies, and, of course, share their impressions with their online communities.

We are always excited to be part of projects that bring together journalists, content creators, and automotive enthusiasts. We would like to thank the BYD team for their trust and look forward to many more successful collaborations in the future.

As part of its long-standing commitment to social responsibility, the company donated state-of-the-art medical equipment to the Department of Pediatric Surgery at University Hospital “St. George” in Plovdiv, as well as its latest electrocardiograph using AI, the BTL ECG 4, to Dr. Snezhana Bakarova, a general practitioner based in the village of Smilyan who provides medical care to patients across more than 30 settlements in the Rhodope Mountains.

Both initiatives reflect BTL Industries' commitment to investing not only in innovation but also in long-term social impact by supporting healthcare professionals and improving access to high-quality medical care in Bulgaria.

M3 Communications Group, Inc. was proud to be BTL Industries' communications partner in bringing these meaningful CSR initiatives to life.

Our team supported BTL in organizing the official donation events, developing the communication materials, managing media relations, and delivering the overall PR and social media communications for both initiatives.

We are grateful to BTL Industries for the opportunity to be more than a communications partner – but a trusted fellow and friend in causes that improve healthcare and make a difference in the lives of thousands of people!