With over 12,500 runners, thousands of smiles, and countless inspiring moments, Wizz Air Sofia Marathon 2026 was a true celebration of movement and determination. HONOR brought even more excitement with the debut of its relay race, an interactive brand experience zone, and the support of tennis star Tsvetana Pironkova and Sofia Run Club.

For us at M3 Communications, it was another opportunity to be exactly where we love to be – connecting brands with people and turning great partnerships into memorable experiences through the art of PR, communications, BTL, digital and influencer marketing.

Two brands. One team. Endless reasons to keep moving forward! ?

But first impressions are not always enough to know whether that particular dog is truly the right match for you.

This is exactly the idea behind “Every Paw Has a Personality”, a campaign by Mars Pet Nutrition and The Band of 1,500, created to encourage more informed and responsible dog adoption in Bulgaria.

As part of the initiative, Mars supported the creation of a dedicated space at the Gorni Bogrov shelter, where dogs can be observed in a calmer environment that feels closer to a real home. This gives prospective adopters the opportunity to spend more time with them, get to know their personality, behavior and individual needs, and understand whether they are truly a good match.

The team at M3 Communications Group, Inc. is behind the entire creative concept and execution of the campaign, developing the core idea, communication approach, content, PR activities, media partnerships and digital presence of the project.

The M3 team is incredibly proud to be part of a cause with such a meaningful message and real impact. Because a successful adoption is not simply the moment a dog leaves the shelter. It begins with the right meeting – one that can turn a shelter dog into a true member of the family.

Our team at M3 Communications Group, Inc. had the pleasure of handling communications around BYD’s participation – from invitations to media, influencers and partners to media coverage and social media content. Preparations also included teaser visuals and videos designed to spark curiosity about the two new models ahead of their official unveiling.

Across BYD’s exhibition area of more than 450 sq. m, visitors could explore the vehicles, take them for a drive and discover how their technologies work beyond the road. Coffee, mocktails and popcorn prepared using electricity supplied by a vehicle through its V2L function, in-car karaoke, test drive sessions, fun photo moments and DJ music added to the experience and created plenty of moments to share.

For us, this was another opportunity to connect the brand with media, content creators and people curious about electric and hybrid mobility. We thank BYD for their trust and for the opportunity to be part of the introduction of two new additions to their range in Bulgaria.

You can read the full interview and discover Dr. Maxim Behar’s insights on the future of communication here: https://globalleadersviews.com/dr-maxim-behar-building-the-future-of-communication/

As part of the partnership, our team at M3 Communications will provide Agile Pool with training and consultations on public positioning, media relations, and reputation management. In return, Agile Pool will train our specialists in applying generative AI, process automation, and innovative AI tools in our day-to-day work.

“Artificial intelligence is changing the way companies operate, but success still relies on trust, reputation, and clear communication. We will share our rich experience in PR, while Agile Pool will help us harness the full potential of AI”, said Maxim Behar, CEO of M3 Communications Group, Inc.

“AI is already part of everyday business operations, but technology alone is not enough – it must be communicated clearly and persuasively. Partnering with M3 Communications combines these two key capabilities”, added Bogoy Bogdanov, Managing Director of Agile Pool.

This strategic knowledge transfer aligns with our shared vision to foster innovation, elevate industry standards, and empower businesses through digital transformation.

For the first time in Bulgaria and Burgas, the festival presented Lionel Messi’s official wine collection – Lionel Collection, alongside more than 500 wines, over 30 wineries, world premieres, and an international wine competition.

The event was officially opened on 24 July with a ceremony at Flora Expo Centre and continued until 26 July, featuring wine and spirits tastings from Bulgarian and international producers, an international wine competition, special experiences, surprises, and prizes for all visitors.

For the third consecutive year, our #M3DreamTeam had the honour of being the official communications partner of the event. Our team developed the creative concept and visual identity for this year’s edition of the festival, with the main communication focus placed on the digital campaign across Wine & Spirits Fest Burgas’ owned channels. The campaign included META Traffic and META Engagement activities, the production of native video content for social media, a Facebook Event campaign, as well as targeted Google campaigns. The digital presence was further supported by traditional media coverage, media and influencer communications, and the development of graphic design materials for all event and branding assets.

For the team at M3 Communications Group, Inc., it was a true pleasure to be part of the hottest wine event of the summer!

We would like to thank the organisers from Expo Team Ltd. for their trust and for this amazing partnership!

2026 has been a year of remarkable and sustainable growth for BTL, and our mission was to communicate that growth in the most authentic way possible. As part of the company's Employer Branding strategy in Bulgaria, we planned and executed three Employer Branding campaigns during the first half of the year, each designed to attract top talent for key engineering, manufacturing, and warehouse positions.

Under the campaign message “Working at BTL Is Closer Than You Think” we developed a communication campaign focused on real people, career opportunities, and a workplace where professional journeys can begin or take the next step. The campaign positioned BTL not simply as a place to work, but as a company where people can learn, grow, and become part of a team developing technologies that make a real difference.

Our team was responsible for the end-to-end development and execution of the communication strategy – from the creative concept and visual identity to media planning, native content creation for BTL's owned channels, and META digital advertising.

By combining multiple communication formats and channels, the campaign reached a broad audience of potential candidates and supported BTL Industries in attracting new colleagues to join a team that now exceeds 850 employees.

We are grateful to grow together with BTL – with every new idea, every challenge, and every story we create together along the way!

The project combined strategic media relations, corporate storytelling, and targeted digital communications to create a consistent narrative across multiple channels. The campaign included in-depth interviews with company representatives, feature articles, and a series of storytelling materials highlighting the experience, knowledge, and achievements of different members of the STRABAG’s team.

To maximize the campaign's reach and engagement, our team also planned and implemented a targeted digital campaign, amplifying key messages and media content to relevant audiences. The integrated approach helped reinforce STRABAG's innovative profile, increased the visibility of its experts, and delivered consistent, high-quality communication across earned and digital media.

The launch was hosted at The exclusive Club Lounge space in Sofia Event Center – a boutique venue known for its sophisticated, warm interior and stunning private terrace. To match the premium devices, the event was designed with a focus on a personalized hands-on experience. In a pleasant atmosphere, guests were able to personally experience the incredibly slim profile of the Magic V6 and the exceptional comfort of the Watch 6 on the wrist.

The team at M3 Communications, Inc. had the pleasure of organizing this exclusive event, where local media and vloggers got to know the new devices in detail. While the Magic V6 captured everyone's attention with its impossibly thin folding design, the HONOR Watch 6 smartwatch quickly became a favorite for active lifestyle lovers. The device truly stands out on the market with its impressive battery life of up to 35 days and over 120 sports modes, including a dedicated football tracking mode – a detail that brings championship energy directly into users' daily routines.

Throughout the two-day program, participants had the opportunity to meet inspiring figures from the worlds of science, space exploration, and technology. Highlights of the festival included lectures and discussions with international guests and leading experts, including NASA astronaut Timothy Kopra, as well as scientists and specialists who shared their experience and vision for the future of science, innovation, and the role of the younger generation in shaping it. The program also featured interactive demonstrations, educational initiatives, company presentations, and career orientation opportunities in the technology sector.

BTL Industries took part in both days of the event as a partner and exhibitor, presenting its work, innovative technologies, and professional development opportunities in the fields of science, engineering, and high technologies.

BTL Industries’ participation in the event was supported by the team of M3 Communications Group, Inc., which developed and implemented the overall creative concept for the company’s presence in the festival’s exhibition area. The concept elevated the traditional corporate booth experience through a series of interactive games, engaging activities, and an AI photo booth, creating a memorable experience for visitors. #M3DreamTeam managed the full organization, on-site coordination, support, and dynamic digital presence throughout both days of the festival, ensuring the smooth execution of all activities.

It was a pleasure for us to join BTL Industries at “Hello, Space! Bulgaria Calling 6.0” and inspire the next generation of innovators together!