From Public to Life RelationsJuly, 2016
On the occasion of 20 years since the establishment of the Bulgarian Public Relations Association, M3 College's PR Thursday was devoted to the role of the international PR organizations for the business in Bulgaria.
Exclusive speaker on the event was Mr. Maxim Behar, CEO of M3 Communications, who shared know-how and experience in doing PR business professionally in the chaos of the social media. He talked on the expansion of the public relations to life relations in times of 24/7 interactive communications.
The reign of 'content' as vital to effectiveness and success in contemporary business has started, Mr. Behar said further. The communication with the media is no more one-way process, but multiple-side activity as everyone now owns his private social media profile to declare, discuss and share opinion on.