Live InSync: The New Global Activia Campaign Launch in BulgariaJanuary, 2017
We say “Live InSync”! The new global appeal of Activia motivates ladies to follow their hearts, focus on their inner harmony and pay attention not only to their career success, but also to achieving personal happiness in any area of life.
The InSync campaign was successfully presented first to Bulgarian key lifestyle and fashion journalists via a classy media discussion at the Literature Club Peroto in Sofia yesterday. The event was proudly organized by M3 Communications Group, Inc.
The ambassador of the Live InSync campaign – the experienced psychologist Madlen Algafari, the famous TV host and actress Silvia Lulcheva and the popular fitness trainer Lili Stefanova shared their great personal stories on how to live InSync and be healthy and happy enough to make your dreams come true. The ladies succeeded in motivating the guests of the event to pay attention to their inner harmony and always find their inner peace in order to live a happier life.
The whole process of rebranding Activia is successfully supported by the M3 Dream Team. The professional PR and Events managers of the agency developed a detailed PR strategy to position and present the modernized brand to Bulgarian media and society.
So, now, M3 Dream Team, Activia and all our campaign ambassadors say “Live InSync” and stay tuned for more interesting events!