M3 Communications Group, Inc.

A Hill+Knowlton Strategies Partner

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Emoji Exchange at the Parking Lots of 52 BILLA Stores

Emoji Exchange at the Parking Lots of 52 BILLA Stores

Hundreds of children and adults enjoyed the opportunity to participate in an exchange of their beloved Emoji characters, organized by M3 Communications Group, Inc. and BILLA Bulgaria. The events took place over the course of the weekend on September 30 (Saturday) and October 1 (Sunday) in 52 BILLA stores in 26 cities across Bulgaria.

The exchange was the culmination of the promotional campaign of BILLA, connected with the animation “Emoji: The Movie”. A purchase worth BGN 15 provided the customer with a free of charge figure of one of the movie characters, which could be also used in the exchange.

Accompanied by music, engaging games, and surprises, the kids had the opportunity to fill in the missing elements of their Emoji collections and meet some of the characters from the movie in person. The exciting mood and emotions of the events on all of its venues all over the country turned them into a fantastic conclusion of BILLA's promotional campaign.