Summer Freshness from BILLA GardensJune, 2018
Delicious fruit and vegetables all around, freshness and summer mood – the best way to present to the media BILLA Bulgaria’s long-term project “BILLA Gardens”. M3 Communications Group, Inc. organized a special press conference that took place at the beautifully arranged fruit and vegetables zone of one of BILLA’s stores in Sofia and attracted significant media attention. The key focuses of the campaign for 2018 were announced in front of the journalists. The main topic of the event was BILLA’s new program for reducing the pesticides in the fruit and vegetables, grown in “BILLA Gardens”. The program’s goal is to control the pesticides’ levels, so that they could be lower than the legally permitted.
“BILLA Gardens” is one of the most successful projects of BILLA Bulgaria, in which the company partners with more than 30 local farmers who grow fruit and vegetables in 150 gardens in some of the most fertile places in the country. The project is implemented for the fifth consecutive year. BILLA will celebrate this anniversary with a new private label for fruit and vegetables “BILLA Gardens”. The products of the brand are of a guaranteed Bulgarian origin and are grown in an environmentally friendly way, following the program for pesticide reduction. All journalists, who attended the press conference, had the chance to taste these delicious fruit and vegetables. The special catering included fresh cherries, strawberries and raspberries, as well as a variety of bruschettas with cherry tomatoes from “BILLA Gardens”.
M3 Communications Group, Inc. and BILLA Bulgaria gave the possible start of summer – with the fresh and super delicious fruit and vegetables from “BILLA Gardens”!