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M3 Communications Group, Inc.

A Hill+Knowlton Strategies Partner

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The New Face of Madara

The New Face of Madara

Have you visited Madara? Whatever the answer is, you definitely have to visit it now. This magical place that is home to the global symbol of Bulgaria – the Madara Rider - now has a new modern and much more attractive look thanks to “We love Bulgaria” – the long-term charity campaign of our client BILLA Bulgaria.

Virtual reality, educational spot for children, new technologies are only a small part of the improvements that were made in Madara thanks to the donation of 96 000 BGN, collected within “We love Bulgaria” campaign in 2017.

In order to announce the great results of the initiative, M3 Communications Group, Inc. organized a special press conference at the renovated info center of Madara. The event was attended by many local journalists and local government representatives, including the mayor of the city of Shumen and the regional governor. All guests had the chance to explore all new facilities and to go on a virtual walk in Madara in the brand new Virtual Reality spot – the place where the past meets the future.

Great event announcing even greater results, achieved with the precious support of #M3DreamTeam!