M3 Communications Group, Inc.

A Hill+Knowlton Strategies Partner

PR Agency of the Year for 2018
BAPRA Bright Awards
Best PR consultancy in Eastern Europe
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Take It Close to Your Heart

Take It Close to Your Heart

BTL Industries, one of the largest medical equipment manufacturers in the world, organized free prophylactic cardiac examinations.

The event was developed by M3 Communications Group, Inc. and held in the Park Center mall in Sofia, where the guests could study, talk to the cardiologist from the Polymed Medical Center Dr. Kaloyan Kolev and get valuable advice on how to improve their health. Within 3 hours, 31 people were examined, and the interest in the event was huge.

With this initiative, BTL Industries kicked off the "Take It Close to Your Heart" campaign, which aims to raise people's awareness of cardiovascular disease and provoke them to pay more attention to their health and take care of themselves. In the coming months, the company plans to organize free prophylactic cardiac examinations in many other cities along the country.