M3 Communications Group, Inc.

A Hill+Knowlton Strategies Partner

PR Agency of the Year for 2018
BAPRA Bright Awards
Best PR consultancy in Eastern Europe
The Holmes Report

Projects / News

News

Augmented Reality in Unique Promotion

Augmented Reality in Unique Promotion

Danone's brand delicious dairy products Danonino provokes child's curiosity this winter. It has launched a new unique collection of 16 magnets revealing the secrets of the ocean.

Each promotional magnet "comes alive" by the so-called augmented reality - scanned through the free Shazam smartphone application, the special magnet sign of each magnet activates interactive video content with curious and fun-to-play information for children.

As usual, M3 Communications Group, Inc. supports Danonino with popularizing the unique promotion and the development of the colorful promo website. Learn more about the animals in the heart of the ocean through Dino's eyes here: http://danonino.bg/ocean/