M3 Communications Group, Inc.

A Hill+Knowlton Strategies Partner

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Projects / News

News

A Pop-up Escape Room teaches users their rights

A Pop-up Escape Room teaches users their rights

Under the project of the European Commission, together with their team from the Commission's representation in Sofia, M3 Communications Group, Inc. organized the first and unique Pop-up Escape Room in Bulgaria with a focus on consumer rights. The innovative and creative installation was part of an international campaign we are working on within the partnership with the EC - "You Are Right". The Escape Room was created in Belgium and travels between all 10 countries, part of the initiative. Bulgaria was the 8th stop, and we chose the FREA Vintage Christmas Bazaar event as the home of the room, which took place on December 7 and 8 at Oborishte 5 Gallery.

The star duo Alexander Kadiev and Daniel Petkanov were special guests of the event and our loyal followers in the cause to raise awareness of the rights we have in the EU as consumers. Each of them formed their team, including their followers, and so they went into a real battle over who knew their rights better. The match was fierce, but the winner was Danny, who won 2-0. Dozens of people were having fun figuring out the clues in the room, learning more about their rights, and also leaving with great shopping rewards packed in our "I am Right" handbags!

The team of M3 Communications, Inc. also managed to peek into the mysterious room and, as always, working as a team handled all the mysteries and "unlocked" their consumer rights.