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Activia Gets Inspired by Bulgarian Culture

Activia Gets Inspired by Bulgarian Culture

This summer the leading brand Activia introduced to the market two new and unique flavours, which are inspired by the Bulgarian culture and were created for our market only. The new products are Activia with extract from Rosa damascene & apricots and Activia with extract from Rosa damascene & strawberries. Extract from Bulgarian roses for a local village were used for the creation of the tasty products that quickly became popular on the market.

To support the launch of the new Activia flavours and celebrate the major role the roses have in our culture, the team of M3 created tailor-made bouquets for 15 of the most popular influencers in the country. Our surprise was inspired by the new products themselves and represented colourful bouquets of roses, strawberries, apricots and the new Activia. All of these were beautifully arranged into a wooden basket and packed as a present. For each bouquet, we prepared personalized letters to the recipients, explaining more about the story behind the new flavours, the origin of the roses and Activia’s mission.