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M3 Communications Group, Inc.

A Hill+Knowlton Strategies Partner

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College for Modern PR

FOX Optics: 25 Years We See through Your Eyes

FOX Optics: 25 Years We See through Your Eyes

FOX Optics, one of the most recognizable optical center chains in Bulgaria, is celebrating its 25th birthday this year. On this occasion, the company decided to rebrand all of its stores and initiate a campaign with over 25% product discount and additional giveaway surprises to make each of their customers part of the celebration.

M3 Communications Group, Inc. has the pleasure to be the official communication partner of FOX Optics and our team of professionals is responsible for the development of the whole concept of the campaign – from generating ideas to implementation. In addition, we prepared innovative and creative visual materials for the rebranding of the company’s logo and the display of all six store locations.

The social media experts of our team were actively involved in the first raffle on the occasion of the 25th anniversary, which attracted hundreds of participants. Guided by the code of ethics of M3 Communications Group, Inc., we drew the winners completely transparently through a livestream event on the Facebook and Instagram pages of FOX Optics.

Our team is honored to be supporting our long-term client FOX Optics for their birthday celebration for a second time. In 2016, we also planned, organized and coordinated the company’s 20th anniversary and since then our partnership only continues to become stronger.