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M3 Communications Group, Inc.

A Hill+Knowlton Strategies Partner

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Danone’s DZP SNACK-ME Gains Incredible Popularity in Bulgaria

Danone’s DZP SNACK-ME Gains Incredible Popularity in Bulgaria

This summer, the most favorite brand for many teenagers – DZP by Danone, launched a new fresh offer - DZP snack, a cold dessert bar with cocoa flavor and strawberry flavor.

M3 Communications Group, Inc. had the honour to introduce the brand to the Bulgarian market and came up with a unique communication strategy, which helped our client to successfully reach the younger generation in Bulgaria. What’s more – we managed to also surprise Danone’s customers with many giveaways. Under the motto SNACK-ME, our team developed a series of collaborations with some of the most popular among the teenagers influencers, we created fun TikTok content and a strong Instagram presence, gaining thousands of followers for less than a week. All this contributed to the great success of the campaign and the product became a real hit nationally.

Our team is thankful for the opportunity to work on another of Danone’s colorful and fun campaigns.