Pernod Ricard Gave Life to Over 180 000 Bees in Bulgaria

Pernod Ricard Gave Life to Over 180 000 Bees in Bulgaria

Bees are crucial to the balance of nature, but in the last 15 years nearly 40% of them have disappeared worldwide.

Our client Pernod Ricard, one of the world's leading wine and spirits producers, has decided to help boost bee populations and dedicate its annual socially responsible initiative Responsib'ALL Day to the cause of saving them. The company has adopted 3 hives and over 180,000 bees in Bulgaria and will fund their rearing over the next year.

That's why M3 Communications Group, Inc. is extremely proud to partner with Pernod Ricard, as our team developed the overall concept for this year's eco-cause, assisted in the organization, and dedicated our time and labor, along with Pernod Ricard volunteers, to visit a bee farm.

We were able to learn about the process of keeping them and collecting honey, as well as build 3 hives. We gained valuable information about the importance of the hardworking insects for the preservation of the world and biodiversity, and learned some of the ins and outs of keeping BIO hives.

We are happy that M3 Communications Group, Inc. has once again become part of a good cause and look forward to the next Responsib'ALL Day 2023!