L'Oréal: Create the Beauty That Moves the World

L'Oréal: Create the Beauty That Moves the World

We've all heard the phrase "beauty will save the world", but L'Oréal proves it's possible!

Our #M3DreamTeam organized a special event in Sofia where the cosmetics leader presented its future sustainable plans, brand initiatives and some of its most innovative products in this direction. The event was a great success and attracted the attention of hundreds of guests and media who were able to explore the exhibition spaces. One of the impressive and innovative sustainable products was L'Oréal Professionel's Water Saver shower head.

In the official part of the event, L'Oréal Group's corporate sustainability best practices were presented. Three ladies who have a direct relationship with L'Oréal - Karina Milenova, Trade Marketing Manager, CPD, L'Oréal Bulgaria, Diana Videva, Board Member, Demetra Association, and Gabriela Marinova, Deputy Executive Director, Bulgarian Business Leaders Forum, took part in a discussion on the topic. And during the exhibition, the latest sustainable and social initiatives of L'Oréal in Bulgaria were shown, for which the guests received interesting information, the opportunity to test the products and to receive dermatological examinations on the spot.

Two other very important socially responsible projects of L'Oréal, which have been implemented in Bulgaria every year since 2010, were also presented. The CitizenDay volunteer campaign, which supports local causes every year, and the For Women in Science programme, which contributes to the development of science and supports the career development of women scientists in the country. In Bulgaria, For Women is Science is a multiple award-winning project, including a gold winner at the BFBL National Responsible Business Awards.

L'Oreal has traditionally and actively supported the fight against domestic violence, and last year Demetra Association, one of the leading organisations in Bulgaria providing support to victims of domestic violence, won funding from the group as part of the global L'Oréal Fund for Women initiative.