M3 Communications Group, Inc. Awarded PR agency of the Year

M3 Communications Group, Inc. won the industry's most prestigious award – PR Agency of the Year. Our company was honored nationally as the best agency in the industry for the fourth time in the 14-year history of the BAPRA Bright Awards 2024. The high recognition comes in the year of the company's 30th anniversary, which makes it a really special milestone!

At an elegant ceremony last night, #M3DreamTeam won a total of 11 awards for the successful campaigns and creative projects it has implemented in 2023/2024. The prestigious international jury of the BAPRA Bright Awards 2024 honored our agency’s work among more than 130 submissions. The company took gold in the “Employer Branding”, “Innovation PR Award” and Crisis and Issues Management” categories, silver awards for “Corporate Communications”, “Internal Communications” and “Digital PR” and bronze for “Influencer Marketing Campaign”, “Digital PR” and “Communication Campaign for Education and Professional Development”. In the only individual achievement category, “Rising Star”, the triumph again went to M3 Communications Group, Inc. with the company's PR talent Jessica Krusteva winning the gold.

“We are extremely pleased with this recognition – to be “Agency of the Year”! I would like to thank the entire M3 team because one of the most valuable lessons I have learned in these 3 decades in business is that a good team is the key to success. I would also like to thank our partners at Hill & Knowlton and all our clients and friends for the trust and partnership”, commented Maxim Behar, Founder and CEO of M3 Communications Group, Inc.

The intriguing projects with which M3 Communications Group, Inc. impressed the BAPRA Bright Awards jury this year are extremely diverse. With META's creative “Facts in Focus” campaign against misinformation the agency brought home two awards – first place in the “Innovation PR Award” category and third place for “Influencer Marketing”. The team's high expertise in crisis management and creating a good employer reputation were also awarded with gold– respectively the company took first place in the “Employer Branding” category with the DISCORDIA Talent Roadshow project and for “Crisis and Issues Management” for the client Wizz Air.

M3 Communications Group, Inc. also won silver awards in the “Corporate Communications”, “Internal Communication” and “Digital PR” categories for BTL Industries' project “Why Bulgaria?”, the Shell V-Powerful Launch and ERC World - NFT Creativity & Innovation Beyond Limits projects. Shell V-Powerful Launch is a high-adrenaline internal event that showcased the company's new, improved fuels in an attractive and engaging way, while the digital PR campaign for ERC World was one of the company's most interesting and challenging projects of the past year, which aimed to promote a new NFT brand in over 10 markets. BTL Industries' project “Why Bulgaria?” celebrated the company’s 25^th anniversary in a corporate-responsible and yet emotional way, targeting young talents.

M3 Communications Group, Inc. also won the honorary third place  with L'Oréal and UNESCO's socially responsible initiative “For Women in Science” in the “Communication Campaign for Education and Professional Development” category. The unique digital campaign for the new e-commerce brand ATLANEA, which even reached Times Square, was also awarded with bronze in the “Digital PR” category.

The BAPRA Bright Awards are the most respected awards in the PR industry in Bulgaria, organized for the 14th consecutive year by the Bulgarian Association of PR Agencies (BAPRA). M3 Communications Group, Inc. has traditionally been in the top 3 since the awards were founded and has been awarded first place four times – in 2011, 2016, 2018 and 2024, and silver twice – in 2021 and 2023.