Citizen Day 2025: Renovated “Trotara 2020” Community Center Opens New Doors for Sofia’s Young Talents

Citizen Day 2025: Sofia’s Young Talents to Grow in the Renovated "Trotara 2020" Community Center

We had the pleasure of organizing another edition of L’Oréal Citizen Day – the annual day when all employees of the cosmetics company dedicate their time to supporting a good cause through volunteer work.

In 2025, M3 Communications Group, Inc. organized and coordinated the full preparation and execution of the initiative in Bulgaria, selecting as the focus of this year’s cause the “Trotara 2020” Community Center – a unique youth center in Sofia offering free education and creative activities for students, university attendees, and young people from diverse social backgrounds.

As part of the initiative, the rehearsal and computer rooms of the community center were renovated and equipped to soon welcome the city’s young talents for trainings, rehearsals, and artistic activities. Employees of L’Oréal Bulgaria took part in activities such as cleaning, painting, improving sound insulation, assembling and arranging furniture and equipment. In addition to the volunteer work, several donations were made to support the center – a guitar amplifier, soundproofing panels for the studio, and new flooring for the dance hall.

We would like to thank L’Oréal Bulgaria for the trust and the opportunity to once again bring this special day to life together and to contribute to the development of youth spaces in Sofia!