Sofia Turns in to Capital of Motorsports Thanks to MOTO EXPO 2025 and M3 Communications Group, Inc.

From 11 to 14 April 2025, Sofia was a paradise for motorcycle fans thanks to MOTO EXPO 2025. The largest specialized motorcycle exhibition in the country was held in Arena 8888 Sofia for four days and for the first time visitors had the opportunity to take part in an organized group test ride on some of the newest machines on the market.

With over 3000 sq.m. of exhibition space, more than 50 exhibitors of leading world brands, hundreds of companies from the service category, 65 new premiere motorcycle models, a stunt show, the show “The Globe of Death”, lots of entertainment, surprises and great prizes, the event strengthened its position as the preferred forum for motorcycle lovers to choose and buy a new motorcycle, equipment and accessories at the beginning of the motorcycle season.

The exhibition is organized by the Association of Automobile Manufacturers and their Authorized Representatives in Bulgaria, together with Expo Team Ltd., and it was a real pleasure for the team of M3 Communications Group, Inc. to partner with the organizers, taking care of the overall communication presence of MOTO EXPO 2025.

The main goal for the M3 Communications Group, Inc. was to increase event awareness and engagement and reach a wider audience. This objective was achieved through a combination of traditional and digital approaches and campaigns. The focus was put on media communication, invitations to official guests, an influencer marketing campaign with Philip Bukov, sponsored digital content, creation of native content, a Facebook Event, targeted traffic campaigns on META and Google and the creation of an entirely new communication channel for the event on TikTok that reached thousands of users in less than a month.M3 Communications Group, Inc. emphasized its commitment to MOTO EXPO 2025 while ensuring better positioning of the eventby providing the opportunity for all MOTO EXPO partner companies to also take advantage of a special selection of digital services.

M3 Communications Group, Inc.’s team was happy to be part of the most exciting moto event this year – MOTO EXPO 2025, and would like to thank Expo Team Ltd. for their trust and the long-term partnership!