M3 Communications Group, Inc. kicked off the Varna Motor Show 2025

Varna became the capital of the automotive industry this fall thanks to the only motor show in Bulgaria for the year – Varna Motor Show 2025.

The motor show took place from October 9 to 12, 2025, at the Palace of Culture and Sports in Varna, and M3 Communications Group, Inc. was proud to be the event's communications partner for the second consecutive year!

Varna Motor Show 2025 presented National and European premieres of some of the latest car models, while the visitors had the opportunity to enjoy exhibits from over 25 global car brands, test drives of 35+ cars, entertainment, prizes, special price advantages, and exclusive offers valid only during the event.

The goal of our #M3DreamTeam was to increase the visibility and engagement of the motor show in Varna, emphasizing its important role as the only motor show in Bulgaria for 2025.To achieve this, our team relied on a combination of traditional and digital approaches, including media communication, web development of a landing page, creation of visual identity and graphic design of promotional materials, creation of digital content and native content, a Facebook Event and campaign to promote the event, targeted traffic campaigns on META and Google, an engagement campaign on META, Google Display advertising and promotion of the event on digital channels.

We would like to thank Expo Team Ltd. for trusting us to work together on such exciting events. For the team of M3 Communications Group, Inc., it is always a real pleasure to be hands-on with the innovations in the automotive sector!