Anniversary in the air: Bulgaria has been flying with Wizz Air for 20 years

September brought us to new heights, as #M3DreamTeam had the pleasure of partnering with Wizz Air in planning and implementing a comprehensive communication campaign to mark the airline's 20th anniversary in Bulgaria.

To celebrate Wizz Air's 20th anniversary in Bulgaria, M3 Communications Group, Inc. organized a series of activities aimed at strengthening WIZZ's media presence in Bulgaria and strengthening relations with the media, stakeholders, and the general public.

The “Wizz Air Celebrates 20 Years in Bulgaria” campaign offered exclusive experiences for both the media and the airline's passengers, highlighting Wizz Air's commitment to Bulgaria.

The team at M3 Communications Group, Inc. took care of the entire implementation of the campaign – from the initial concept to flawless execution. This included a full range of services, including the preparation of event concepts and scenarios for two official events – in Sofia and Varna, communication and coordination with official guests, media communication, organization of an interactive scavenger hunt game in Sofia, on-site logistics and support during all activities, branding, implementation of a promotional campaign with N-JOY radio, and influencer collaboration with Daniel Petkanov.

The team of M3 Communications Group, Inc. is excited to partner with Wizz Air in celebrating its 20th anniversary. We are ready for takeoff and look forward to boarding the next pink adventures!