10 Years of Flavor: Street Chefs Celebrate a Decade of Authentic Street Food!

Street Chefs, the true revolutionaries of the Bulgarian street food scene, officially marked their 10th anniversary with a spectacular celebration and a bold new campaign. For a decade, their burgers have been a synonym for uncompromising quality and pure culinary pleasure, forever changing the way Sofia defines "food on the go."

The milestone was celebrated at MIZU restaurant, bringing together partners, influencers, media and friends for an evening of shared memories and great taste. The event also served as the launchpad for the large-scale campaign "10 Years of Creating the Map of Good Taste." To make the anniversary even more iconic, the brand teamed up with one of Bulgaria’s most beloved actors, Yulian Vergov, who joins the creative campaign to celebrate the community built around the grill. Fans have a lot to look forward to until March 2026, with over 5,000 prizes, limited-edition menus, and exciting collaborations with partners like Coca-Cola, Dacia, and Glovo.

The team at M3 Communications Group, Inc. was thrilled to be the creative, digital and PR partner of this landmark celebration, supporting everything from the strategic campaign concept to the event logistics and media outreach. Our mission was to capture the authentic "street" soul of the brand and elevate it into a premium anniversary experience that resonates with its loyal community. We are proud to be part of this tasty journey and can’t wait to see what the next 10 years bring! ?✨