Digital Campaign for Alpro Kids: Healthy Eating Can Be Fun for Children Too

Just in time for the back-to-school season, Alpro introduced its new line of plant-based products specially designed for kids. Featuring soy and oat-based drinks and yogurt alternatives in chocolate, strawberry, and vanilla flavors, the range is enriched with calcium and Vitamin D, proving that healthy choices can also be delicious.

The M3 Communications Group, Inc. team played a key role in the digital promotion of the campaign, spearheading the influencer creative strategy and social media outreach. By blending traditional PR tools with modern digital tactics, we curated exclusive PR packages for carefully selected influencers, featuring interactive elements and QR codes leading to Alpro's superhero universe. The campaign saw huge success, with emotional messages and intriguing content by 14 top creators. All of them sharing their authentic experiences and demonstrating to thousands of families how Alpro Kids seamlessly fits into a balanced daily routine.