Electrifying Start: BYD Officially Enters the Bulgarian Market
March, 2026
BYD, the global leader in electric mobility, officially launched its operations in Bulgaria with an exclusive event titled “Electrifying Start”.
The M3 Communications Group, Inc. team is proud to be the brand’s official communication agency and a leading force behind this incredible launch. Our team executed the comprehensive communication concept and played a key role in organizing the company’s premiere event in Sofia, including creative development, media relations, influencer partnerships, B2B relationship building, social media management, and the overall brand positioning on the Bulgarian market.
During the premiere, top models SEALION 7, SEAL, SEAL U DM-i, and ATTO 2 were showcased, demonstrating BYD’s cutting-edge Blade Battery technology. With its first showroom now open in Sofia and an ambitious expansion plan for Plovdiv, Varna, Burgas, and other major cities by the end of 2026, BYD is set to transform sustainable mobility in the country.
