Citizen Day 2026: Better Conditions for Sport and Development for More Than 200 Children and Young People at “Atanas Mihaylov” Stadium

This year, we once again partnered with L’Oréal Bulgaria for Citizen Day – the company’s global volunteering initiative that brings employees together in support of impactful community projects.

For the 2026 edition in Bulgaria, M3 Communications Group, Inc. managed the planning and implementation of the initiative at “Atanas Mihaylov” Stadium in Sofia’s Orlandovtsi district, where the football teams of CONCORDIA Bulgaria Foundation train and compete. The facility serves more than 200 children and young people from vulnerable communities who are part of the foundation’s sports program.

Throughout the day, volunteers from L’Oréal Bulgaria took part in a range of improvement activities, including refreshing the stadium grounds, maintaining green spaces, upgrading football facilities, and improving the areas around the pitch. Additional sports equipment was also provided to support future training sessions and sporting events.

We are grateful to L’Oréal Bulgaria for once again entrusting us with the organization of this inspiring initiative and for helping create a more welcoming and motivating environment for the next generation of young athletes.