Let your dreams be your wings: Wizz Air is expanding its cabin crew in Bulgaria
March, 2026
The year 2026 began with exciting news for one of our most pink clients – Wizz Air, which announced the expansion of its network in Bulgaria and allocation of two more aircraft in the country – the 8th in Sofia and the 3rd in Varna. This opened new opportunities not only for the airline but also for hundreds of Bulgarians who dream of an international career in aviation. For our #M3DreamTeam, this was an opportunity to join forces with the Wizz Air team on a large-scale Employer Branding campaign aimed at attracting new talent for the cabin crew.
M3 Communications Group, Inc. took charge of planning and executing the communications campaign – the creative concept, strategic planning, media mix and carrying out the activities. We developed an integrated communications campaign with a presence across all key channels. The campaign included diverse outdoor advertising, radio ad, an active PR presence, a special pop-up event at a shopping center in Sofia, as well as a strong digital campaign on Wizz Air’s official social media channels.
The result was a successful Employer Branding campaign that not only raised awareness of job opportunities at Wizz Air but also inspired many people to take the first step toward a career in the clouds.
The team at M3 Communications Group, Inc. thanks Wizz Air for their trust!
We are proud that, together, we have discovered the next generation of professionals who will welcome passengers aboard WIZZ with a smile and will carry the spirit of Wizz Air throughout Europe and beyond!
