M3 and Expo Team turned Burgas into the summer wine capital with the Wine & Spirits Fest Burgas 2026

From 24 to 26 July 2026, the Southern Black Sea Coast once again became a gathering point for wine culture, gastronomy, and premium spirits enthusiasts with the 14th edition of the Burgas Wine Festival – Wine & Spirits Fest Burgas 2026.

For the first time in Bulgaria and Burgas, the festival presented Lionel Messi’s official wine collection – Lionel Collection, alongside more than 500 wines, over 30 wineries, world premieres, and an international wine competition.

The event was officially opened on 24 July with a ceremony at Flora Expo Centre and continued until 26 July, featuring wine and spirits tastings from Bulgarian and international producers, an international wine competition, special experiences, surprises, and prizes for all visitors.

For the third consecutive year, our #M3DreamTeam had the honour of being the official communications partner of the event. Our team developed the creative concept and visual identity for this year’s edition of the festival, with the main communication focus placed on the digital campaign across Wine & Spirits Fest Burgas’ owned channels. The campaign included META Traffic and META Engagement activities, the production of native video content for social media, a Facebook Event campaign, as well as targeted Google campaigns. The digital presence was further supported by traditional media coverage, media and influencer communications, and the development of graphic design materials for all event and branding assets.

For the team at M3 Communications Group, Inc., it was a true pleasure to be part of the hottest wine event of the summer!

We would like to thank the organisers from Expo Team Ltd. for their trust and for this amazing partnership!