FilmBox+ Launches in Bulgaria: Watch don’t scroll

There are streaming platforms that simply offer content… and then there are those that become your favourite escape. The newest streaming service to launch in Bulgaria, FilmBox+, brings not only an extensive content library but also a premium entertainment experience. No matter the movie preferences, FilmBox+ has something for everyone – from beloved Hollywood blockbusters to hit Turkish series and Korean dramas, available anytime, anywhere. No endless searching, no wasted time – just watching, not scrolling.

This promise – more watching, less scrolling – became the key message of the integrated communications campaign we developed for our long-standing client, the global media company SPI International, to support the launch of FilmBox+ on the Bulgarian market.

The campaign combined media relations, paid media placements, influencer marketing, paid digital advertising, and creative content to position FilmBox+ as Bulgaria's new destination for premium streaming entertainment. It included the development of a comprehensive communications concept, PR materials, key messages, and visual assets, as well as media placements across some of Bulgaria's leading online and print media outlets. Our team also planned and executed a targeted YouTube advertising campaign, complemented by influencer collaborations to further amplify the platform's visibility.

Thanks to the synergy between PR, digital advertising, and influencer communications, FilmBox+ successfully established its presence in the Bulgarian market and reached audiences through an integrated, multi-channel communications approach.

For #M3DreamTeam, it was a true pleasure to be part of the premiere of FilmBox+ in Bulgaria!