Working at BTL? It’s Closer Than You Think!

After #M3DreamTeam won Gold Award at the BAPRA Bright Awards 2026 in March for the Employer Branding campaign “BTL Is the Right Place for You”, designed and executed for our client BTL Industries in the summer of 2025, we continued building the story of an employer that keeps growing, evolving, and looking for new people to join its journey.

2026 has been a year of remarkable and sustainable growth for BTL, and our mission was to communicate that growth in the most authentic way possible. As part of the company's Employer Branding strategy in Bulgaria, we planned and executed three Employer Branding campaigns during the first half of the year, each designed to attract top talent for key engineering, manufacturing, and warehouse positions.

Under the campaign message “Working at BTL Is Closer Than You Think” we developed a communication campaign focused on real people, career opportunities, and a workplace where professional journeys can begin or take the next step. The campaign positioned BTL not simply as a place to work, but as a company where people can learn, grow, and become part of a team developing technologies that make a real difference.

Our team was responsible for the end-to-end development and execution of the communication strategy – from the creative concept and visual identity to media planning, native content creation for BTL's owned channels, and META digital advertising.

By combining multiple communication formats and channels, the campaign reached a broad audience of potential candidates and supported BTL Industries in attracting new colleagues to join a team that now exceeds 850 employees.

We are grateful to grow together with BTL – with every new idea, every challenge, and every story we create together along the way!