Two Premieres and Three Days with BYD at Green & Mobility Expo in Sofia

This September, St. Alexander Nevsky Square became a meeting place for the future of mobility. From 18 to 20 September, BYD took part in Green & Mobility Expo with a wide range of vehicles, test drive sessions and two Bulgarian premieres – DOLPHIN G DM-i and ATTO 2 DM-i. Unveiled on 18 September, the new plug-in hybrids gave visitors two more reasons to explore the brand’s technologies up close.

Our team at M3 Communications Group, Inc. had the pleasure of handling communications around BYD’s participation – from invitations to media, influencers and partners to media coverage and social media content. Preparations also included teaser visuals and videos designed to spark curiosity about the two new models ahead of their official unveiling.

Across BYD’s exhibition area of more than 450 sq. m, visitors could explore the vehicles, take them for a drive and discover how their technologies work beyond the road. Coffee, mocktails and popcorn prepared using electricity supplied by a vehicle through its V2L function, in-car karaoke, test drive sessions, fun photo moments and DJ music added to the experience and created plenty of moments to share.

For us, this was another opportunity to connect the brand with media, content creators and people curious about electric and hybrid mobility. We thank BYD for their trust and for the opportunity to be part of the introduction of two new additions to their range in Bulgaria.