Two Brands, One Marathon, Endless Energy: M3 Communications at Wizz Air Sofia Marathon 2026

Two of our favorite clients together at one of Bulgaria's biggest sporting events = a weekend full of energy! On October 10–11, Sofia came alive with sporting excitement, and the M3 Communications team had twice the reason to be at the heart of the action – alongside Wizz Air, the marathon's title sponsor, and HONOR, the main partner of the brand-new HONOR Together Relay Run (2 × 21 km).

With over 12,500 runners, thousands of smiles, and countless inspiring moments, Wizz Air Sofia Marathon 2026 was a true celebration of movement and determination. HONOR brought even more excitement with the debut of its relay race, an interactive brand experience zone, and the support of tennis star Tsvetana Pironkova and Sofia Run Club.

For us at M3 Communications, it was another opportunity to be exactly where we love to be – connecting brands with people and turning great partnerships into memorable experiences through the art of PR, communications, BTL, digital and influencer marketing.

Two brands. One team. Endless reasons to keep moving forward! ?