Maxim Behar, the CEO of M3 Communications Group, Inc., and the Bulgarian actress Teodora Duhovnikova, became the first two Bulgarians to step onto the red carpet, a venue traditionally reserved exclusively for the Golden Palm nominees.
"It has been my mission for years on end to improve Bulgaria's image abroad and explain to people what a wonderful country it is. I think I succeeded this time in convincing many people, who can invest here," he said.
Maxim Behar handed over to Lucy Shannon, Area Manager at Chivas Brothers, a special gift for actor Robert De Niro, who presided over this year's jury.
Duhovnikova and Behar attended the premiere of Turkey's "Once Upon a Time in Anatolia", which just hours later won the Grand Prix of the festival.
Behar and Duhovnikova participated in the final two days of the Cannes Film Festival as ambassadors of Bulgaria at the invitation of the organizers and Chivas Regal, the exclusive partner of the Cannes Festival.
Each year Chivas Regal organizes an elite event in a specially selected house, to which popular personalities from around the world are invited. They are selected for being opinion leaders in their country. The initiative aims the preservation and fostering of values such as chivalry, honor, and dignity.