Sofia Hotel Balkan with new contract for Starwood's premium brand

July, 2014

Sheraton Sofia Hotel Balkan has renewed its contract with Starwood and became Sofia Hotel Balkan, A Luxury Collection Hotel. The Luxury Collection is an ensemble of more than 85 of the finest hotels and resorts around the world, spanning 30 countries, offering the brand's signature concierge service, lavish amenities and indigenous cultural experiences. Sofia Hotel Balkan is one of the city's grandest hotels and architectural landmarks. The hotel welcomed its first guests in 1956 and will continue to offer today's new generation of luxury travelers, discreet and personalized service, and contemporary and majestic splendor.