"Donate your breath" - Campaign for the World Pulmonary Hypertension Day

April, 2015

ATTENTION: Purple staircase was spotted near "Ivan Vazov" National Theatre A brand new informational campaign named "Donate your breath" was launched days before the World Pulmonary Hypertension Day. One of the greatest challenges for patients with PH is the sudden loss of breath, therefore the simple physical activities become a great burden. M3 Communications Group, Inc. together with Bulgarian Society of Patients with Pulmonary Hypertension organized a Press conference where the upcoming campaign was presented to journalists who were invited to symbolically donate a sip of breath and support the idea. The initiative grew into a teaser campaign thanks to the attractive informational structure that M3 placed in the most central and communicative location in Sofia. We did not forget to donate our creative breath of air.