Maxim Behar Announced as New International Growth Chair for ICCOMarch, 2021
The globally renowned PR expert Maxim Behar was announced as International Growth Chair for the most influential PR organization in the world – the International Communications Consultancy Organisation (ICCO). As a former ICCO President, he remains a member of the Executive Committee and will be responsible for attracting new members and associating more countries to the PR community. In his new role, Behar will be focused on continuing ICCO’s growth beyond the 70 countries currently served and raising the ethical standards and quality of the global communications business.
Francis Ingham, ICCO Chief Executive: “We are very pleased to have Maxim take on this role, in which I am sure he will broaden our global community even further. Maxim has for many years played an instrumental role in the growth of ICCO, building meaningful relationships in new markets and connecting PR agencies, associations and people around the world”.
Maxim Behar had great accomplishments during his term from 2015 to 2017 as President of the global organization. He oversaw an expansion of associations and markets in ICCO membership and made it even more influential and recognizable. During his presidency, Behar visited over 40 countries on all continents and participated in numerous forums, conferences and summits. Recently the world’s most influential American public relations magazine PRWeek announced Maxim Behar the Best PR Professional in Europe.
Maxim Behar said, “It is an exciting and dynamic time for PR and communications globally. ICCO is perfectly positioned to welcome new markets into our community as we together work towards sharing best practice, collaborating on raising standards and shaping the future of communications. I look forward to working alongside the rest of the Executive Committee to continue this international growth.”.