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Maxim Behar Launches New Global AI Music Project – “Viva Bulgaria”

June, 2025

Maxim Behar Launches New Global AI Music Project – “Viva Bulgaria”

A brand new single titled “Viva Bulgaria” by renowned PR expert Maxim Behar has just been released, accompanied by a futuristic music video created with the help of artificial intelligence. This project aims to present a fresh, modern, and inspiring image of Bulgaria to global audiences, positioning the country on the international music scene through major streaming platforms and global charts.

As with his previous musical projects – “PR We Are” and “Runaway” – Behar has once again teamed up with his long-time creative partners: Bulgarian hip-hop legend Big Sha (Misho Shamara) and his son Lil Sha, who composed the music for all three tracks.

The official launch of the new song is set for June 10, 2025, at 4:30 PM local time, with simultaneous broadcasts on Hot 21 Radio in New York and BG Radio in Sofia.

The music video is already available on YouTube, and the track can be streamed on Spotify, Apple Music, and all major platforms. The song’s live debut will take place on August 27 in Sofia, during a special concert by Deep Zone Project at Stroeja, featuring top R&B and hip-hop performers and special guest artists.

“With Viva Bulgaria, we want to showcase our country in a new light – as modern, ambitious, and open to the world. I hope this project will inspire young people and give Bulgaria a new face on the global stage,” said Maxim Behar.

The video was filmed in a studio in Sofia and produced by Kristiyan Nedelchev and Luc Borg from the M3 Communications Group, Inc. team. The live-action footage is blended with AI-generated digital effects that depict a futuristic vision of Bulgaria, looking confidently toward the future.

Following the success of his debut single “PR We Are” – the world’s first song dedicated to the PR industry, which topped the charts of the American R&B station Hot 21 – and his second hit “Runaway”, Behar continues to develop his international music career, focusing on strong social messages and the global promotion of Bulgaria.

Listen and watch here:

About Maxim Behar:
Maxim Behar is a globally acclaimed PR expert, Bulgarian entrepreneur, journalist, diplomat, and graduate of the Harvard Kennedy School. He is the founder and CEO of M3 Communications Group, Inc., a partner of the global PR giant Hill & Knowlton. A former President of the International Communications Consultancy Organisation (ICCO), Behar was appointed Director of International Development in 2021. He currently serves as President of the World Communications Forum Association, headquartered in Davos, Switzerland.

He is also an International Fellow of the UK’s PRCA, a member of the Advisory Board of ENGAGE.EU University alliance, and is included in the Global PR Hall of Fame in London. His recognitions include:

  • Best PR Professional in Europe (2020 & 2022, PR Week)

  • Global CEO of the Year (The International Stevie Awards)

  • Communicator of the Decade (Indian Association of Business Communicators)

He is the author of the international bestseller “The Global PR Revolution”, ranked among the Top 100 PR Books of All Time by Book Authority, and a top-selling new release on Amazon. Born and raised in Bulgaria, Maxim Behar considers himself a true global citizen.